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Wag operates in the Dog Walking space and has built its business around collecting user data. This expose reveals the full scope of Wag's data collection practices and privacy incidents.
Privacy Score
49PoorLower scores indicate more invasive data collection practices
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Based on our analysis of Wag's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Retains deleted messages and content on servers for extended periods
Collects biometric data including facial recognition templates
Records screen time and app switching behavior
Uses shadow profiles to track non-users through contacts of existing users
Uses machine learning to infer sensitive attributes from behavioral data
Uses dark patterns to make privacy settings difficult to find and change
Uses cross-device tracking to link user activity across phones, tablets, and computers
A record of known privacy incidents, data breaches, and regulatory actions involving Wag. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
European regulators imposed a fine for GDPR violations related to data processing.
Affected: European users
Reports confirmed the company sold precise location data to data brokers.
Affected: Users with location services enabled
Practical steps you can take right now to protect your privacy and reduce your exposure to Wag's data collection practices.
Review and restrict Wag's privacy settings immediately
Request a copy of all data Wag has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in Wag's settings
Consider deleting your Wag account if you no longer need the service
Use a VPN when accessing Wag's services to limit IP tracking
Tired of companies like Wag profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
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