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Roku operates in the Streaming Devices space and has built its business around collecting extensive user data. This expose reveals the full scope of Roku's data collection practices, privacy incidents, and what users can do to protect themselves. Understanding these practices is essential for anyone who uses Roku's products or services.
Privacy Score
24Very PoorLower scores indicate more invasive data collection practices
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Based on our analysis of Roku's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Uses dark patterns to make privacy settings difficult to find and change
Harvests contact lists and phone books from user devices
Records voice interactions and retains audio transcripts
Shares data with government surveillance programs
Retains deleted messages and content on servers for extended periods
Sells aggregated user data to data brokers
A record of known privacy incidents, data breaches, and regulatory actions involving Roku. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
European regulators imposed a significant fine for violations of the General Data Protection Regulation related to data processing practices.
Affected: European users
Internal audit revealed employees had unauthorized access to private user messages and content.
Affected: Undisclosed number of users
Practical steps you can take right now to protect your privacy and reduce your exposure to Roku's data collection practices.
Review and restrict Roku's privacy settings immediately
Request a copy of all data Roku has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in Roku's settings
Consider deleting your Roku account if you no longer need the service
Use a VPN when accessing Roku's services to limit IP tracking
Tired of companies like Roku profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
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