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Perplexity operates in the AI Search space and has built its business around collecting user data. This expose reveals the full scope of Perplexity's data collection practices and privacy incidents.
Privacy Score
53FairLower scores indicate more invasive data collection practices
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Based on our analysis of Perplexity's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Tracks user interactions across multiple platforms and services
Retains deleted messages and content on servers for extended periods
Shares data with government surveillance programs
Deploys persistent cookies that survive browser clearing
Collects Wi-Fi network information and Bluetooth device data
A record of known privacy incidents, data breaches, and regulatory actions involving Perplexity. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
Investigation revealed the company shared user data with advertising partners without proper consent.
Affected: All active users
European regulators imposed a fine for GDPR violations related to data processing.
Affected: European users
Reports confirmed the company sold precise location data to data brokers.
Affected: Users with location services enabled
Practical steps you can take right now to protect your privacy and reduce your exposure to Perplexity's data collection practices.
Review and restrict Perplexity's privacy settings immediately
Request a copy of all data Perplexity has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in Perplexity's settings
Consider deleting your Perplexity account if you no longer need the service
Use a VPN when accessing Perplexity's services to limit IP tracking
Tired of companies like Perplexity profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
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