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Peloton operates in the Fitness space and has built its business around collecting extensive user data. This expose reveals the full scope of Peloton's data collection practices, privacy incidents, and what users can do to protect themselves. Understanding these practices is essential for anyone who uses Peloton's products or services.
Privacy Score
46PoorLower scores indicate more invasive data collection practices
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Based on our analysis of Peloton's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Uses machine learning to infer sensitive attributes from behavioral data
Deploys persistent cookies that survive browser clearing
Stores precise location history even when the app is not in use
Collects health and fitness data through integrated services
Collects device identifiers and advertising IDs across all user devices
Shares location data with law enforcement without warrants in some cases
A record of known privacy incidents, data breaches, and regulatory actions involving Peloton. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
Lawsuit filed alleging Peloton collected and stored biometric data including facial recognition templates without user knowledge.
Affected: Users who uploaded photos
Internal audit revealed employees had unauthorized access to private user messages and content.
Affected: Undisclosed number of users
Independent audit revealed Peloton maintained the ability to access encrypted user communications.
Affected: All users of encrypted features
Practical steps you can take right now to protect your privacy and reduce your exposure to Peloton's data collection practices.
Review and restrict Peloton's privacy settings immediately
Request a copy of all data Peloton has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in Peloton's settings
Consider deleting your Peloton account if you no longer need the service
Use a VPN when accessing Peloton's services to limit IP tracking
Tired of companies like Peloton profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
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