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Moz operates in the SEO space and has built its business around collecting extensive user data. This expose reveals the full scope of Moz's data collection practices, privacy incidents, and what users can do to protect themselves. Understanding these practices is essential for anyone who uses Moz's products or services.
Privacy Score
39PoorLower scores indicate more invasive data collection practices
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Based on our analysis of Moz's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Uses machine learning to infer sensitive attributes from behavioral data
Tracks in-store purchases through payment partnerships
Deploys persistent cookies that survive browser clearing
Tracks browsing behavior across third-party websites via embedded scripts
Sells aggregated user data to data brokers
Stores search history indefinitely for advertising purposes
A record of known privacy incidents, data breaches, and regulatory actions involving Moz. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
European regulators imposed a significant fine for violations of the General Data Protection Regulation related to data processing practices.
Affected: European users
Practical steps you can take right now to protect your privacy and reduce your exposure to Moz's data collection practices.
Review and restrict Moz's privacy settings immediately
Request a copy of all data Moz has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in Moz's settings
Consider deleting your Moz account if you no longer need the service
Use a VPN when accessing Moz's services to limit IP tracking
Tired of companies like Moz profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
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