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LiveRamp operates in the Identity Resolution space and has built its business around collecting extensive user data. This expose reveals the full scope of LiveRamp's data collection practices, privacy incidents, and what users can do to protect themselves. Understanding these practices is essential for anyone who uses LiveRamp's products or services.
Privacy Score
54FairLower scores indicate more invasive data collection practices
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Based on our analysis of LiveRamp's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Collects health and fitness data through integrated services
Collects typing patterns and keyboard usage data
Collects device identifiers and advertising IDs across all user devices
Harvests contact lists and phone books from user devices
Retains deleted messages and content on servers for extended periods
Sells aggregated user data to data brokers
Processes camera and photo metadata including GPS coordinates
A record of known privacy incidents, data breaches, and regulatory actions involving LiveRamp. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
European regulators imposed a significant fine for violations of the General Data Protection Regulation related to data processing practices.
Affected: European users
Practical steps you can take right now to protect your privacy and reduce your exposure to LiveRamp's data collection practices.
Review and restrict LiveRamp's privacy settings immediately
Request a copy of all data LiveRamp has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in LiveRamp's settings
Consider deleting your LiveRamp account if you no longer need the service
Use a VPN when accessing LiveRamp's services to limit IP tracking
Tired of companies like LiveRamp profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
Try WeTalkinWeTalkin: End-to-end encrypted messaging with zero metadata collection. No ads. No data harvesting. Just private conversation.
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