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comScore operates in the Digital Analytics space and has built its business around collecting extensive user data. This expose reveals the full scope of comScore's data collection practices, privacy incidents, and what users can do to protect themselves. Understanding these practices is essential for anyone who uses comScore's products or services.
Privacy Score
43PoorLower scores indicate more invasive data collection practices
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Based on our analysis of comScore's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Shares location data with law enforcement without warrants in some cases
Stores search history indefinitely for advertising purposes
Collects financial transaction data for profiling purposes
Records voice interactions and retains audio transcripts
Uses machine learning to infer sensitive attributes from behavioral data
Processes camera and photo metadata including GPS coordinates
Records screen time and app switching behavior
Shares data with government surveillance programs
A record of known privacy incidents, data breaches, and regulatory actions involving comScore. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
The company was fined for collecting personal data from children under 13 without parental consent, violating COPPA.
Affected: Minor users
Lawsuit filed alleging comScore collected and stored biometric data including facial recognition templates without user knowledge.
Affected: Users who uploaded photos
A public API vulnerability allowed unauthorized parties to scrape personal data from user profiles at scale.
Affected: Users with public profiles
Practical steps you can take right now to protect your privacy and reduce your exposure to comScore's data collection practices.
Review and restrict comScore's privacy settings immediately
Request a copy of all data comScore has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in comScore's settings
Consider deleting your comScore account if you no longer need the service
Use a VPN when accessing comScore's services to limit IP tracking
Tired of companies like comScore profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
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