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Braze operates in the Customer Engagement space and has built its business around collecting extensive user data. This expose reveals the full scope of Braze's data collection practices, privacy incidents, and what users can do to protect themselves. Understanding these practices is essential for anyone who uses Braze's products or services.
Privacy Score
40PoorLower scores indicate more invasive data collection practices
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Based on our analysis of Braze's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Collects typing patterns and keyboard usage data
Monitors social graph and relationship patterns between users
Retains IP address logs and network connection metadata
Uses cross-device tracking to link user activity across phones, tablets, and computers
Records voice interactions and retains audio transcripts
Shares data with government surveillance programs
A record of known privacy incidents, data breaches, and regulatory actions involving Braze. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
Security researchers discovered Braze was tracking users across unrelated websites and apps using hidden identifiers.
Affected: All users with cookies enabled
Reports confirmed Braze sold precise location data to data brokers who then resold it to various organizations.
Affected: Users with location services enabled
Practical steps you can take right now to protect your privacy and reduce your exposure to Braze's data collection practices.
Review and restrict Braze's privacy settings immediately
Request a copy of all data Braze has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in Braze's settings
Consider deleting your Braze account if you no longer need the service
Use a VPN when accessing Braze's services to limit IP tracking
Tired of companies like Braze profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
Try WeTalkinWeTalkin: End-to-end encrypted messaging with zero metadata collection. No ads. No data harvesting. Just private conversation.
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