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AppsFlyer operates in the Attribution space and has built its business around collecting extensive user data. This expose reveals the full scope of AppsFlyer's data collection practices, privacy incidents, and what users can do to protect themselves. Understanding these practices is essential for anyone who uses AppsFlyer's products or services.
Privacy Score
31PoorLower scores indicate more invasive data collection practices
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Based on our analysis of AppsFlyer's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Sells aggregated user data to data brokers
Tracks in-store purchases through payment partnerships
Tracks user interactions across multiple platforms and services
Uses cross-device tracking to link user activity across phones, tablets, and computers
Monitors email content for targeted advertising purposes
Retains IP address logs and network connection metadata
Stores precise location history even when the app is not in use
Shares location data with law enforcement without warrants in some cases
A record of known privacy incidents, data breaches, and regulatory actions involving AppsFlyer. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
Internal audit revealed employees had unauthorized access to private user messages and content.
Affected: Undisclosed number of users
Practical steps you can take right now to protect your privacy and reduce your exposure to AppsFlyer's data collection practices.
Review and restrict AppsFlyer's privacy settings immediately
Request a copy of all data AppsFlyer has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in AppsFlyer's settings
Consider deleting your AppsFlyer account if you no longer need the service
Use a VPN when accessing AppsFlyer's services to limit IP tracking
Tired of companies like AppsFlyer profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
Try WeTalkinWeTalkin: End-to-end encrypted messaging with zero metadata collection. No ads. No data harvesting. Just private conversation.
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