What Amplitude Knows About You
Amplitude operates in the Analytics space and has built its business around collecting extensive user data. This expose reveals the full scope of Amplitude's data collection practices, privacy incidents, and what users can do to protect themselves. Understanding these practices is essential for anyone who uses Amplitude's products or services.
Privacy Score
23Very PoorLower scores indicate more invasive data collection practices
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What Data Amplitude Collects
Based on our analysis of Amplitude's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Collects typing patterns and keyboard usage data
Stores precise location history even when the app is not in use
Shares data with government surveillance programs
Harvests contact lists and phone books from user devices
Deploys persistent cookies that survive browser clearing
Retains deleted messages and content on servers for extended periods
Collects health and fitness data through integrated services
Privacy Incidents
A record of known privacy incidents, data breaches, and regulatory actions involving Amplitude. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
API vulnerability exposed user data
A public API vulnerability allowed unauthorized parties to scrape personal data from user profiles at scale.
Affected: Users with public profiles
GDPR violation fine
European regulators imposed a significant fine for violations of the General Data Protection Regulation related to data processing practices.
Affected: European users
Children's privacy law violations
The company was fined for collecting personal data from children under 13 without parental consent, violating COPPA.
Affected: Minor users
What You Can Do
Practical steps you can take right now to protect your privacy and reduce your exposure to Amplitude's data collection practices.
Review and restrict Amplitude's privacy settings immediately
Request a copy of all data Amplitude has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in Amplitude's settings
Consider deleting your Amplitude account if you no longer need the service
Use a VPN when accessing Amplitude's services to limit IP tracking
Take Back Your Privacy
Tired of companies like Amplitude profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
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