What Amazon Ads Knows About You
Amazon Ads operates in the Advertising space and has built its business around collecting extensive user data. This expose reveals the full scope of Amazon Ads's data collection practices, privacy incidents, and what users can do to protect themselves. Understanding these practices is essential for anyone who uses Amazon Ads's products or services.
Privacy Score
43PoorLower scores indicate more invasive data collection practices
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What Data Amazon Ads Collects
Based on our analysis of Amazon Ads's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Collects health and fitness data through integrated services
Sells aggregated user data to data brokers
Collects biometric data including facial recognition templates
Collects Wi-Fi network information and Bluetooth device data
Shares location data with law enforcement without warrants in some cases
Retains deleted messages and content on servers for extended periods
Retains IP address logs and network connection metadata
Privacy Incidents
A record of known privacy incidents, data breaches, and regulatory actions involving Amazon Ads. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
Location data sold to data brokers
Reports confirmed Amazon Ads sold precise location data to data brokers who then resold it to various organizations.
Affected: Users with location services enabled
Data breach exposing user records
A security breach resulted in unauthorized access to millions of user accounts, including personal information, email addresses, and hashed passwords.
Affected: Millions of users
What You Can Do
Practical steps you can take right now to protect your privacy and reduce your exposure to Amazon Ads's data collection practices.
Review and restrict Amazon Ads's privacy settings immediately
Request a copy of all data Amazon Ads has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in Amazon Ads's settings
Consider deleting your Amazon Ads account if you no longer need the service
Use a VPN when accessing Amazon Ads's services to limit IP tracking
Take Back Your Privacy
Tired of companies like Amazon Ads profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
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