What Adidas Knows About You
Adidas operates in the Athletic space and has built its business around collecting extensive user data. This expose reveals the full scope of Adidas's data collection practices, privacy incidents, and what users can do to protect themselves. Understanding these practices is essential for anyone who uses Adidas's products or services.
Privacy Score
56FairLower scores indicate more invasive data collection practices
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What Data Adidas Collects
Based on our analysis of Adidas's privacy policies, terms of service, and independent research, here is what they collect about you. Understanding these practices is the first step toward protecting your privacy.
Collects device identifiers and advertising IDs across all user devices
Tracks in-store purchases through payment partnerships
Deploys persistent cookies that survive browser clearing
Tracks user interactions across multiple platforms and services
Uses machine learning to infer sensitive attributes from behavioral data
Harvests contact lists and phone books from user devices
Records voice interactions and retains audio transcripts
Privacy Incidents
A record of known privacy incidents, data breaches, and regulatory actions involving Adidas. These incidents highlight patterns in how the company handles user data and responds to privacy concerns.
Encryption backdoor discovered
Independent audit revealed Adidas maintained the ability to access encrypted user communications.
Affected: All users of encrypted features
API vulnerability exposed user data
A public API vulnerability allowed unauthorized parties to scrape personal data from user profiles at scale.
Affected: Users with public profiles
GDPR violation fine
European regulators imposed a significant fine for violations of the General Data Protection Regulation related to data processing practices.
Affected: European users
What You Can Do
Practical steps you can take right now to protect your privacy and reduce your exposure to Adidas's data collection practices.
Review and restrict Adidas's privacy settings immediately
Request a copy of all data Adidas has collected about you
Use privacy-focused alternatives where possible
Enable all available privacy protections in Adidas's settings
Consider deleting your Adidas account if you no longer need the service
Use a VPN when accessing Adidas's services to limit IP tracking
Take Back Your Privacy
Tired of companies like Adidas profiting from your personal data? Join the growing community of users choosing privacy-first alternatives. Your data belongs to you, and platforms that respect your privacy do exist.
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