Uber: Surveillance Profile

Minimizing Uber's data collection is difficult given the app's reliance on location tracking, but several steps can help. In the Uber app, go to Settings > Privacy and review all options. Disable location sharing with the app when not actively requesting a ride. On iOS, set Uber's location access to 'While Using the App' under Settings > Privacy > Location Services > Uber. On Android, similarly restrict to 'Only while using the app.' Disable Uber's access to your contacts in your phone's settings. Under the Uber app's Privacy settings, disable 'Share Live Location' unless you specifically need it. Opt out of personalized marketing under Settings > Privacy > Marketing Preferences. Review and delete your trip history periodically, though be aware Uber retains this data on its servers regardless. Do not connect social media accounts to Uber. Use a disposable email and a phone number not linked to other services if possible. Disable notifications to reduce engagement tracking. For payment, consider using privacy-focused payment methods such as prepaid cards rather than linking your primary bank account or credit card. Do not enable Uber's WiFi features. When not using Uber, force-close the app to prevent background location tracking. Be aware that Uber tracks your battery level and research has shown they may use this to determine price sensitivity. Consider using public transit, cycling, or walking for regular commutes and reserving ride-sharing for infrequent use. When you do need ride-sharing, compare privacy practices across services or use traditional taxi services that collect less data. Request your complete data archive through Uber's privacy portal to understand the extent of data collected. If you delete your Uber account, be aware that some data may be retained for legal and regulatory compliance.