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Privacy Guide

Understanding Data Brokers: Who Sells Your Data

Data brokers are companies that collect, aggregate, and sell personal information about billions of people. They operate largely in the shadows, building detailed profiles from your online and offline activity.

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How Data Brokers Collect Information

Brokers scrape public records, purchase data from apps, harvest social media profiles, and buy transaction histories from retailers. They combine hundreds of data points into profiles containing your name, address, income, health interests, and relationships.

The Data Broker Ecosystem

Major brokers like Acxiom, Experian, and Oracle Data Cloud maintain profiles on virtually every adult. They sell to advertisers, employers, insurance companies, and law enforcement. The industry generates billions in annual revenue from your personal data.

Your Messaging Data at Risk

Unencrypted messaging platforms sell or share metadata with data brokers. Contact lists, usage patterns, and communication graphs feed into broker profiles. WeTalkin collects none of this data, keeping you off broker radar.

Opting Out of Data Brokers

You have the right to request removal from many data broker databases. The process is time-consuming as there are hundreds of brokers. Services like DeleteMe can automate removal, but prevention through tools like WeTalkin is more effective.

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Frequently Asked Questions

How much data do brokers have on me?

Major brokers may have thousands of data points per person including your purchase history, political affiliations, health conditions, and social connections.

Does WeTalkin sell data to brokers?

No. WeTalkin has zero data to sell. Our zero-knowledge architecture means we never collect, store, or have access to any user data.

Can I find out what data brokers have on me?

Yes. Under CCPA and GDPR, you can request your data from brokers. Many have opt-out pages, though the process varies widely by company.

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